Jordan Marketing Lead

We are in search of a Jordan Brand Marketing Professional, Lead to join the Jordan team in Hilversum. You will be responsible for leading marketing initiatives that focus on brand and business success of Jordan streetwear product journeys, experiences, and content. You will be expected to lead, drive & execute seasonal plans as the Brand Lead, briefing & influencing a cross-functional team in EHQ and our key cities.

This role will be responsible for leading seasonal brand initiatives across EMEA & supporting the Streetwear Field of Play including:

• Supporting the EMEA Marketing Director Streetwear with consumer, marketplace & cultural insights to influence the upstream process.
• Lead the Seasonal Briefing to Recap process for 1 large and/or 1 medium brand campaign per season. You will be successful in this by giving clear directions, provide clarity to the cross-functional teams, and bring teams along to make big, bigger.
• Coordinating with the Streetwear Field of Play team to accelerate strategic priorities, bringing together Merchandising, Marketplace & Marketing. You would provide the Marketing POV in specific strategic workstreams.

All roles in our organisation, while generally specific in functional or Field of Play connectivity, will need to be agile to some extent. This will ensure that in an ever-changing landscape, and with a Concept Map that sometimes focuses more deeply on one area of the Brand & Business, that we always have enough resource to ensure pinnacle execution of our most key priorities. This role will be generally focused on brand management, but in times where the organisation may require, you may need to step into other marketing functional work.

• Nike maintains a hybrid working model, 3 days in the office, 2 days from home.
• 25 vacation days if you work 40 hours per week a full year
• Commuting allowance of €0.23 cent per km/max of €23 net per office day
• Work from home allowance of €5 per day on days you are working from home
• 8.33% holiday allowance
• Participation in pension plan, fully covered by Adecco in the first year
• 25% discount in the employee store
• Free access to the online learning platform Adecco Academy
• Access to the gym facilities on campus

NIKE EHQ is based on an inspiring campus in Hilversum. A dynamic, energizing place to work that reflects the values and spirit of the brand. Colleagues from all over the world and located in and amongst numerous parks, cycling lanes and running tracks.

As a brand marketing lead for Jordan Brand, you will report directly into the EMEA Marketing Director Streetwear for Jordan. You will work fluidly across the Jordan EMEA marketing team but will also work with our Key City teams, and cross-functionally within Jordan EMEA marketing key partners such as retail marketing, digital marketing, partner marketing and the wider Streetwear Field of Play team. 

• Experience in brand marketing with international brands, with a strong focus on cross-functional marketing.
• Proven experience with working with NBHD partners or managing external relationship (retail & individuals) is key to be considered.
• An absolute self-starter, high interest in operating in collaborative autonomy and you can demonstrate where and how you have taken initiative to get work done on your own and as a part of a team.
• Agile mentality & the ability to navigate through ambiguity to clarity. This is the environment we are in and what it takes for us to stay ahead of the game. You can lean into different topics and embrace it all on your learning journey.
• Ability to meet all travel requirements for the position.

Key Jordan Brand Attributes:

• Understanding the unique history and heritage of the Jordan Brand and its impact on basketball culture.
• Core understanding of the Streetwear industry and the currently reality for Gen Z and Gen Alpha consumers.
• Demonstrate an authentic connection and/or understanding to communities in Paris & London is a plus.
• Demonstrate ability to build brand awareness, brand affinity, and brand strength through storytelling & marketplace impact.

Apply now via the green button. If you need more information about the team, the company, the role; feel free to send an email to nike@adecco.nl. We will be more than happy to support!