Consumer Direct Marketing Manager Rise/Live

Join the EMEA Nike Rise/Live stores marketing team and be an integral part of our Rise/Live concept store roll-out across the EMEA marketplace!


We are looking for a CDM (Consumer Direct Marketing) manager for inline stores for 12 months, starting asap for 40 hours per week. A talented brand marketer and a highly experienced project manager.

Our Rise/Live store concepts exists to serve our consumers in the city as well as in their local neighbourhood, helping them to make sports a daily habit on their terms and needs. Through these store concepts we’re leading with our member activations and O2O (online to offline) led journeys. 


What does the role involve?

  •  Lead all marketing efforts and activation for store openings that includes a 3 phased opening campaign, creation and implementation of retail brand deliverables – all of which are member and O2O led
  • Work with Visual merchandising for retail brand deliverables
  • Align and track stores marketing KPIs with stakeholders
  • Manage production/installation brief and execution with agencies
  • This role requires a huge amount of x-functional work and alignment across relevant stakeholders within our Nike Matrix and external parties
  • Budget tracking input making sure all stakeholders land on target and within financial gates
  • Coordinate marketing input to store opening re-caps
  • Own the weekly marketing meetings related to store opening project
  • Attend a high volume of weekly of x-functional meetings, provide functional updates and swiftly follow up actions
  • Regularly create and present marketing updates per store project

Waar ga je werken?

Why do I want to work here?

Although the current situation is a full work from home situation, the NIKE EHQ is based on an inspiring campus in Hilversum. A dynamic, energizing place to work that reflects the values and spirit of the brand. Colleagues from all over the world and located in and amongst numerous parks, cycling lanes and running tracks. Furthermore, this package includes:

  • 25 vacation days if you work 40 hours per week a full year
  • Commuting allowance EUR 0.19 cent per km/max of EUR 6 net per day
  • 8.33% holiday allowance
  • After 26 work weeks participation in pension plan
  • Free access to the online learning platform Adecco Academy
  • Free access to NIKE online training Club app and work outs via Zoom  


Wat vragen wij?

This is why the role is a great match for me:

  • Embodies Nike Diversity & Inclusion values and Maxims (our guiding principles), always
  • Bring a minimum of 4-5 years of store concept marketing and/or retail marketing experience is a must.
  • Experience from sports retail is strongly preferred
  • Proven track record of project management
  • Experience in working x-functionally, in a matrix system and with agencies is a must
  • In-depth understanding and appreciation of Visual merchandising
  • Have a solid understanding and appreciation of O2O marketing
  • Excellent written and verbal communication skills
  • High experience working with Keynote, MS office and SAP
  • Fluent in business English both verbally and in writing
  • Ability to demonstrate high performance in a fast-paced environment, be stress resistant and have a collaborative and positive mindset 

Sounds great, how do I apply?

Apply now via or if you need more information about the the different type of roles, the team, the company; feel free to give Terri a call at + 31 6 82 48 19 80. She will be more than happy to support!