Consumer Behaviour Analyst

  • Categorie
    Commercieel en marketing
  • Type dienstverband
    Tijdelijk
  • Locatie
    Hilversum
  • Opleidingsvereisten
    WO

What will you do:
The ideal candidate will have a history of developing targeting strategies for marketing programs, testing hypothesis, executing analysis and iterating to learn and optimize marketing campaigns. They will also need to develop a strong understanding of technical processes and delivery methods, so they can deliver custom audiences via SQL-based processes as needed, and combine existing capabilities to deliver on new business opportunities. Knowledge of best practices & current trends in digital marketing communication and CRM targeting strategy for retail, digital commerce, or mobile apps.The ability to quickly become the expert on Nike’s consumer data and to stay up to date in a fast-moving, technical environment.

Who are you:
Strong communication skills, including the ability to explain complex technical processes to the non-technical partners
Must have ability to manage multiple tasks and priorities in a dynamic environment
Must have the ability to wo
Knowledge of database querying tools such as SQL, SQL Hive or similar
Knowledge of statistical software (Python, R)
Experience with statistical modeling and clustering techniques (Regression, Logistic Regression, Random Forest, K-means) prefered
Experience working with data management, data processes and flows in large scale systems
Knowledge of best practices & current trends in digital marketing communication and CRM targeting strategy for retail, digital commerce, or mobile apps preferred





Waar ga je werken?

Who are we:
Adecco is in-house at the world's largest sports company. Their European HQ is based in Hilversum (Amsterdam/Utrecht area). We are currently looking for a Consumer Behaviour Analyst.

Would you like to be part of an international environment where you can be yourself, demonstrate and develop your skill set every day to help the company and yourself grow?

Wat vragen wij?

2+ years' business experience in the areas of consumer insights, marketing analytics and targeted communications program management
Hands on experience creating, testing and maintaining SQL queries for audience selection in partnership with marketing or digital commerce teams
Experience powering targeted marketing campaigns through email marketing, Facebook, Google, and other publishers is preferred

Bachelor in Marketing/Psychology/Statistics/Economics

Opleidingsniveau

WO

Locatie van de functie

Hilversum



Referentie: M-000003729